Johnny sells new and used cars at a local car dealership. He’s a great salesman – the kind you’d remember. But just to make sure you don’t forget him and the great deals he gives on cars, he sends out a newsletter every month. It has short articles about things like tire pressure safety, maintenance schedules and the expected lifespan of your wiper blades. Those are great tips, but the reason everyone looks forward to his newsletter is that he includes a recipe of the month. Recipes have nothing to do with car sales, but it makes you remember him when you’re ready to buy another car. It’s a marketing strategy that smart businesses use. When Johnny included his lip-smacking, half-pound green chili cheeseburger piled high with juicy condiments, he didn’t imply that the dealership endorsed fattening or meaty meals. It was just plain creative writing.
As it is with the Good Cents -- JCU endorses, good, sound money managing. They in no way endorse tattoos. But if you are feeling any level of remorse about getting a tattoo based on last month’s article, JCU will be happy to help you finance it. Just give them a call and they can tell you about all kinds of good ways to get that tat taken off.
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